Advance Business Data Analytics
Turn business data into insights that address the challenges of your specific function. This course combines a relevant business framework with applied analytics techniques to help participants explore data, understand performance, and identify opportunities for improvement. Learning activities are tailored to the selected business domain, with workshops using departmental data and practical business questions. Participants develop an analytics model or dashboard and connect their findings to clear actions for their team.
Course at a Glance
| Description | Detail |
|---|---|
| Duration | 2 days; a 1-day program can be arranged based on scope. |
| Format | Classroom workshop. |
| Learning Approach | Action learning, group discussion, and guided workshops. |
| Prerequisites | Familiarity with the selected business domain |
| Course Output | A business-domain analytics model or dashboard, supported by insights and an application plan. |
Learning Objectives
By the end of the course, participants will be able to:
- Apply a business framework relevant to their function to structure analytical questions.
- Use analytics techniques suited to the selected business context.
- Analyze departmental data to identify patterns, performance gaps, and improvement opportunities.
- Develop an analytics model or dashboard that supports practical business decisions.
- Translate findings into actions and a plan for applying the results at work.Â
Select Your Business Domain.
The course can be tailored to one of the following business domains:
- People & Talent Management: Explore workforce questions using the employee journey and lifecycle.
- Sales, Customer & Account Management: Apply customer analytics to understand customer behavior and account performance.
- Marketing & Social Media: Analyze performance across the marketing funnel.
- Operations & Process Management: Examine activities and improvement opportunities through a value chain framework.
- Logistics Management: Explore connected processes through a supply chain management framework.
- Finance & Purchasing: Apply financial statement analysis, financial ratios, supplier analytics, and risk management concepts.
- IT & Project Management: Analyze project performance using a project management framework.
Course Outline
Day 1 — Business Framework & Applied Analytics
Module 1: Understand the Selected Business Domain
Explore the core business framework and define analytical questions relevant to the selected function.
Module 2: Apply Analytics Techniques
Learn analytics techniques suited to the domain and discuss how they can support business decisions.
Module 3: Work with Departmental Data
Begin analyzing relevant data to investigate business questions and uncover initial findings.
Module 4: Small-Group Coaching
Review each group’s analytical approach and receive guidance on refining questions, methods, and outputs.
Day 2 — Build Insights & Plan Actions
Module 5: Develop an Analytics Model or Dashboard
Continue the workshop with guided support to build an output focused on the selected business domain.
Module 6: Translate Insights into Actions
Develop deeper insights, consider their business implications, and identify practical next steps.
Module 7: Present Findings & Receive Feedback
Present the completed work, discuss recommendations, and refine the plan for applying the results.
Optional 1-Day Program
A focused program covers the selected business framework, relevant analytics techniques, a departmental data workshop, and a presentation with feedback and an application plan.
Who Should Attend
Professionals, managers, and leaders who want to apply data analytics within their business function. The course is particularly suitable for departmental teams working on a shared business challenge and seeking a focused analytical approach.